Katy Perry's "Daisies" marked a return to optimism and organic storytelling within her musical narrative. For the single artwork and campaign, the goal was to create a visual identity that captured the song's themes of growth and resilience. The result is a cohesive brand language rooted in handwritten typography and earthy art direction. This branding and typography work for "Daisies" expresses the single's emotional core through a visual system built on warmth, botanical motifs and gentle strength - offering a campaign as authentic and uplifting as the song itself.