Insight Timer is the world's most-loved meditation platform, supporting over 25 million users in cultivating daily mindfulness. As the brand scaled and partnered with global figures like Gisele Bündchen and Ariana Grande, the visual identity needed to evolve beyond its grassroots origins while preserving the sense of calm and accessibility that users trusted.

Working in-house over several years, the goal was to create a refined visual language that could flex across contexts: from everyday app experiences to high-profile collaborations, from guided meditations to global campaigns. The brand identity centers on simplicity and breath - earthy palettes, considered typography, and spacious layouts that mirror the practice of meditation itself